Logo Parodies that Speak the Truth

1. Describe the logo using the language of the Elements and Principles of Design.

This logo contains contrast. There is a contrast between the bright green BP sunflower and the black and white earth and trash can. The BP sunflower acts as a background but because of its bright color, it is not missed or forgotten about. The black and white trashcan is the foreground which stands out because of the bright background. I chose this logo because the contrast between the bright vivid color of the BP sunflower and the black and white trashcan was very eye-catching, and because there weren't too many objects on this logo, i thought it looked neat and was easy to understand.


2. Describe the symbols used in the logo. Why 
did the graphic artist use such imagery?


The symbols in this logo is the BP sunflower, oil, the earth and a trashcan. The graphic artists used such imagery to emphasize the  effect of the oil spill on the earth. A trashcan is place where you put waste. Because of the oil spill which is the black part on the earth which is also representing the its waters, our world is not only going to waste but also the BP company. The oil seems to be almost dripping into the trashcan. The BP sunflower can be represented as the sun. But despite its vivid color, the black oil dripping into the trashcan which represents both the waste of the earth and its resources and the BP company itself, is the foreground that catches the viewers attention. 


3. What does this logo say of BP's corporate identity?

This logo is saying that because of the oil spill, not only is the worth getting wasted but as well as the BP company itself. Although the sun may rise everyday, the oil spill continues to have negative effects to the earth. The earth is mostly covered in water which is represented by the color black because of the oil spill while the white represents the land. The oil is dripping into the trash can almost as if there's too much oil on earth that it's "drippping" off. The foreground of this logo is the earth in a trashcan for a reason. It is telling us that the oil spill the BP corporate caused not only wasted the earth and its resources but also caused their company to go to waste despite the efforts they made to fix everything because the oil spill continues to have its negative effects on earth.